I drink a matcha tea every morning instead of coffee because I intermittent fast so drinking coffee on an empty stomach can cause digestive issues. I tried the Matcha Paradise matcha power and I'M IN LOVE! The flavor of the matcha is so strong - you know it's good quality. I take about half a table spoon and I mix it with hot water and it makes me feel so refreshed in the mornings. I can't wait to use this powder in other baking recipes too! I highly recommend this product!